…I’m the man with one hell of a good eye.
Speaking of seeing, see some new work:
Most surf apparel ads haven’t changed much since the Gotcha campaigns we created. I worked with Martijn Andriessen and his boss Eppo van Berckelaer of O’Neill Europe to change all that with campaigns we created for O’neill HyperFreak and multi-use Hybrid board shorts. Steve Ward and Andy Juric, with Bret Muhlitner of O’Neill here in Irvine were a big help. So was Michael Tomson. Photographer is Bob Scott for Hyper and Rick Frasier for Hybrid, with Mark Kalan producing and Matt Bright designing.
Next post…Hunter Thompson!